For concierges and travel creators
Travel advice from people you actually trust.
In French, coucou is how friends say hello when they peek around a corner — I see you, and I'm glad you're here. That is the whole idea.
TrustMe is invite-only
Access is by invitation from a current member or the TrustMe team. If you already have a code, you can sign in straight away. If not, you can request access and we will be in touch when a spot opens up.
Answers in seconds
Every comment gets a DM in your voice before the interest cools off — day or night.
One place for every enquiry
Each handled comment becomes a workable enquiry: destination, notes, value, follow-up.
Your reputation, compounding
A unified profile, a library of recommendations, and referrals with concierges you trust.
The trust is broken
Hours of planning, wrong advice, last-minute cancellations. The gap between inspiration and reality has never been wider — and there is no curated layer in between.
57%
of guests say influencer-inspired trips failed to live up to the hype.
Source Insure&Go research, 2026
47%
now believe influencers can't be trusted and are just selling something.
Source Insure&Go research, 2026
$250B
creator economy — with travel one of its fastest-growing verticals.
Source Goldman Sachs, creator economy estimate
How TrustMe works for you
01
Build your profile
Destinations, specialities, languages and the story behind your recommendations — integrated with Instagram.
02
Manage from one dashboard
Comments become enquiries automatically. Nothing lives in six different inboxes any more.
03
Cross-refer and collaborate
Hand a guest to a concierge who knows that corner of the world, and be handed one back.
04
Monetise without compromise
Track booked value against real enquiries instead of guessing what a post was worth.
How this compares to the other tools
Two kinds of tools overlap with TrustMe: platforms that help travel creators sell their expertise, and Instagram automation tools that answer comments. TrustMe does both halves in one place. Here is the rest of the market, with public pricing as of mid-2026 — always check their own pages before deciding.
Travel creator and concierge platforms
These help you package and sell what you know. Most of them own the customer, take a cut of the booking, or leave the Instagram side to you.
Thatch
Free shop · Thatch keeps ~10% of guide sales (plus ~6% hotel / ~8% Viator partner commission)
Pro: The most established travel-creator marketplace: a polished guide builder, a shop of your own and real discovery from their audience.
Con: You sell packaged guides rather than answering people one to one, and the customer relationship stays with Thatch.
Fora Travel
$99 per quarter or $299 per year
Pro: A proper host agency — supplier rates, training, itinerary tools and commissions collected on your behalf.
Con: Heavy onboarding, and it turns you into a travel agent rather than a trusted voice your followers already know.
ShopMy
Free for approved creators · you earn brand commission
Pro: Beautiful storefronts and premium brand partnerships, with the cleanest creator experience in the category.
Con: Built around shoppable product links, not travel enquiries — there is nowhere for someone to ask you where to stay.
Tripix, Leisurely, Atlas, Saltete and the guide-shop crowd
Mostly free tiers · a cut of each sale, or roughly $0–$30/mo
Pro: The fastest way to turn recommendations into a paid map or interactive guide, often in an afternoon.
Con: Static products. No live conversation, no Instagram automation, and nothing that catches the person commenting on your post.
Elsewhere by Lonely Planet
Priced per trip, commission taken on the booking
Pro: Excellent for bespoke, locally designed itineraries under a trusted brand.
Con: You are a supplier inside someone else’s brand rather than building an audience and a profile of your own.
Instagram automation tools
These answer the comment, but stop there — no profile, no recommendations, no enquiry you can work.
ManyChat
Free (25 contacts) · from $14/mo, then per active contact
Pro: The best-known option, multi-channel (Instagram, WhatsApp, SMS, email) with a big template library.
Con: Priced per active contact, so a viral post can push you from $29 to well over $100 a month. AI replies sit on the higher tiers.
Chatfuel
Free tier · AI Pro $49/mo
Pro: Official Meta partner with a solid flow builder and an AI sales agent across Instagram, Facebook and WhatsApp.
Con: The AI you actually want is behind the $49 plan, and usage limits apply on top.
SendPulse
Free (500 contacts) · from about $8/mo
Pro: Cheapest broad platform, bundles email, SMS and push alongside Instagram bots.
Con: Instagram is one feature among many; the builder is fiddly and the concierge tone is hard to control.
InstaChamp / Customers.ai
Free starter · paid tiers roughly $19–$99/mo
Pro: Built specifically around comment-to-DM and story replies, quick to switch on.
Con: Instagram-only, templated replies, and the lead-capture upsells dominate the product.
Respond.io
From roughly $79/mo
Pro: Serious team inbox, routing and reporting for support-heavy businesses.
Con: Overkill and expensive for a creator or small shop that just wants comments answered.
Zapier or Make + the Graph API
$0–$30/mo plus your own AI usage
Pro: Total control, no per-contact fee.
Con: You build and maintain the whole pipeline yourself: webhooks, dedupe, the 7-day reply window, token refresh.
Where TrustMe wins: it is the only one that answers the Instagram comment in your own voice and turns it into an enquiry on a profile that is yours, with no per-contact pricing and no cut of the booking. Where it does not: it is Instagram-only, access is by invitation, and there is no supplier network or commission engine like Fora or Thatch behind it.